01
Foundation
Every source, one truth
ERPs, sales force apps, tills, spreadsheets, WhatsApp orders, shelf images — ingested, normalised and governed into one commercial truth.
Keystone is now KeyOne
Decision Intelligence · FMCG Route-to-Market · African Markets
The chain already knows.
We make it move.
KeyOne is the Decision Intelligence platform for FMCG route-to-market — turning the fragmented data your chain already produces into governed decisions, made by the right person at the moment they matter. Built and proven in African markets, where data is hardest and execution matters most.
Signal
Gap detected
Decision
Action
Decided · Resolved
Every day your chain makes thousands of decisions like this one. KeyOne makes sure they get made — and made well.
In production today — measured, not promised
88.6%
reduction in stockout probability
21.5%
reduction in overstock
140,000+
SKUs unified into one truth
9
operating companies, one foundation
6
African markets in production
1,200+
stores in the shelf-vision estate
Measured across live enterprise deployments — a global bottler’s distributor network, a multi-market distributor group, and a national retail estate. We publish the numbers, not the names; references are shared in conversation, with our clients’ blessing.
The Decision Gap
Your data isn’t missing.
Your decisions are.
The signal exists — in the ERP, in the van, on the till, on the shelf. But it crosses so many systems, formats and hands on its way to a decision that the moment passes before anyone moves. We measure this as signal-to-action time — and it is the number we exist to shrink.
Without — the signal’s long walkDays → too late
- Shelf goes empty
- System records it
- Report exported
- Email forwarded
- Meeting discusses
- Moment passed
With KeyOne — signal to actionMinutes
- Shelf goes empty
- Gap detected & priced
- Decision made
- Person acts
The gap never shows up as a line item. It shows up as the stockout nobody caught, the overstock nobody released, and the promotion nobody executed — every day, in every market you trade in.
One Commercial Truth
Five names. Eight records.
One truth.
Nothing downstream works while the same product carries five names and the same store carries eight records. So everything KeyOne does begins here: every source, normalised into one governed truth — the number everyone argues from becomes the number nobody argues about.
Coke CanCC 330Coca Cola SmallCocaCola 0.33L330ML COCA Coca-Cola Original 330ml Can
One record · one identity · every system, every company, every market. This is the unglamorous work global platforms skip — and the reason theirs stall here. 140,000+ SKUs have been through this engine, across nine operating companies and six markets.
How Decision Intelligence Works
One truth. Governed decisions.
A human who moves.
Not another dashboard waiting to be read — a closed loop that ends in an action, and learns from its outcome.
02
Decisions
Modelled, not guessed
Replenishment, availability, pricing, execution — decided by governed models: deterministic where the business demands audit, AI where it sees what people cannot.
03
Action
Routed to a person
Every decision reaches the one person who can move it — a rep, a planner, a war room — as a clear instruction with its reason attached.
04
Outcome
Measured back
Each action’s result feeds the loop. Signal-to-action time drops, decision quality compounds, and the chain moves as one.
The Platform
Built module by module,
proven deployment by deployment.
One data foundation underneath. Decision modules on top — switched on where the value is largest, not sold as shelf-ware.
Data Foundation
FoundationThe multi-source, multi-company warehouse and normalisation engine under everything KeyOne does — one commercial truth across every system, operating company and market you run.
War Room
Live in productionA live command view of execution across a distributor network — stock, orders, credit and gaps, seen by everyone from the same truth, at every site.
Auto-Replenishment
Live in productionDeterministic, credit-aware ordering that keeps stock right without black boxes — auditable end to end, and measured in stockouts that never happened.
Shelf Vision
Live in productionShelf truth from a photograph: on-shelf availability, ranging compliance and pricing signals detected in-store — and turned into store-level actions the same day.
Decision Engine
Decision engineRevenue opportunities detected in the data — distribution gaps, ranging misses, pricing anomalies — prioritised by value and routed to the person who can capture them.
KeyLink
In the fieldThe rep’s app. Today’s route, each store’s open decisions, and the forms that close them — built to work where the signal does not, and to sync when it returns.
Field Notes
Not promises.
Production.
88.6%
reduction in stockout probability · 21.5% less overstock
A global bottler’s strategic distributor network
Replenishment, decided deterministically
Auto-replenishment and a live war room across an entire national strategic-distributor network — built on statistical, auditable models that passed the bottler’s enterprise AI-risk triage, and now expanding regionally.
140,000+
SKUs normalised · 9 operating companies · 6 markets
A multi-market distributor group
Nine companies reading one number
A group data foundation designed and built from the ground up, onboarded company by company across six African markets — and run as a managed service that keeps the truth alive.
1,200+
stores in the scaling shelf-vision estate
A national retail estate
The shelf, seen
Image recognition live across a national store network: availability and ranging gaps detected from a photograph and turned into actions — with the hard, honest plumbing it takes to make computer vision survive contact with real trade.
Why no logos?
Our clients’ networks are their competitive advantage, so we publish the numbers and keep the names for conversation — shared as references with their blessing. It’s how we’d treat yours too.
Why KeyOne
Three worlds.
One company standing in all of them.
The category is real.
Decision Intelligence is now a formally recognised enterprise software category — and its global leaders are horizontal generalists, strongest in boardroom planning and financial decisioning.
The vertical is underserved.
Field-sales and retail-execution tools know FMCG but stop at data capture; none owns the decisions, and none owns the foundation underneath them.
The geography is the moat.
Fragmented systems, informal trade, five names per SKU, connectivity that comes and goes — the conditions that break global platforms are the conditions we were built in.
Each axis alone is contestable. The intersection is not.
Governance
AI where it helps.
Determinism where it decides.
Our replenishment models are statistical and auditable by design — they scored near-zero on a global bottler’s enterprise AI-risk assessment, and passed. We use AI where it multiplies human judgement, never where it obscures a decision your business must be able to explain.
Hosted on Google Cloud POPIA-aligned data handling Explainable by design Procurement-ready · enterprise-triaged
How We Work
Consultative. Senior.
Measured in outcomes.
KeyOne isn’t shrink-wrapped software. Every engagement starts with your chain and ends with decisions moving through it — delivered directly, or alongside partners you already trust.
01
Discovery
We map your chain — where decisions are made, where they break, and what each broken one costs. You keep the map either way.
02
Foundation
Your data, unified and governed: sources connected, SKUs and stores normalised, one commercial truth established.
03
Decisions
Modules go live where the value is largest first — proven site by site, not promised network-wide.
04
Run
Managed, monitored and improved in production — with outcomes measured against the baseline we agreed before we started.
See the chain.
Move as one.
A working session is ninety minutes with the people who built this — your data, your chain, and your first decision gap mapped together. No deck-ware.
Book a working sessionOr write to hello@keyone.sh. Already a customer? Sign in to your deployment.